Technology assessment: this is the method whose principles guide Zipcon Consulting in all its business areas. Zipcon lays claim to a well-founded consulting and information discipline in the area of print and media technologies.

The focus of Zipcon Consulting's approach is harmony between people, machines, and processes. Zipcon's recommendations are therefore not prioritized by the degree of technological innovation. Instead, the consulting takes a much more holistic view. In comprehensive, structured analyses, Zipcon Consulting examines the advantages and disadvantages of technological solutions, looks into the effects they have on social and economic factors, and evaluates them, taking into account the details of the specific situation. Clients thus receive concrete, competent, and holistic recommendations for processes and technology choices. These are essential for long-term, success-oriented implementation of new technologies.