As a first step we examine your current online marketing activities, including an extensive analysis of your online store and your website, based on your business objectives. We check the visibility of your website, and if you are intending to open a webstore, we provide you with professional e-commerce consultancy to enable you to design your webstore in line with your corporate ambitions. Furthermore we compile competitor analyses and evaluate market potential. We create an integrated online marketing strategy with clear objectives and a roadmap jointly with you.
Range of services
- E-commerce consultancy
- Webstore optimization
- Conversion optimization
- Technical SEO
- Search engine optimization
- Usability consultancy
- Training and coaching
Developing visions, planning strategies – transacting business
Our analysis provides you with a detailed report on the status quo of your website/online store. Categorized according to different topic areas, we present both strengths and weaknesses in chart form. Website load speed and keyword quantity per subpage, readability and text formatting as well as image positioning/selection are thus highlighted in addition to technical factors like URL and plugin use. Why not use this information to make search engine optimization of your website a more efficient, more transparent and more targeted process.
- Increase in reach
- Sustainable generation of qualified traffic
- Gaining new customers
- Increase in visitor numbers
- Brand enhancement
- Boost in the search engine relevance of your website
At the end of the process we provide you with a comprehensive technical white paper with specific implementation measures for your IT as well as relevant action recommendations to optimize your website from both search engine and user perspectives. At the same time we provide support in the form of our SEO know-how, if you are planning to relaunch or adapt your website. We also optimize your texts and choice of images and create jointly with you an online presence that is tailored to your needs.
Here’s what our clients have to say
Dr. Kai Hudetz
CEO IFH Institut für Handelsforschung GmbH, Germany
Bernd Zipper is an absolute man of conviction, who exudes an enthusiasm that’s infectious. Working with him is really great fun!
Dr. Michael Fries
CEO Onlineprinters GmbH – diedruckerei.de, Germany
Bernd Zipper has been an influential player in the world of Internet and print for many years. He uses his experience, his contacts, events and his consultancy services to drive the evolution of the industry and the medium of “print” forward.
CEO RATHGEBER GmbH & Co. KG, Germany
We value Bernd Zipper as an accomplished partner with a distinct clarity of vision. This combined with his likable personality, high degree of e-business print know-how and large network of contacts were key factors in enabling us to achieve our objectives.
CEO Schmid-Fehr AG, Switzerland
Bernd Zipper’s refreshingly critical approach enables him time and again to highlight what’s new in e-business – and in doing so he does not have any respect for tradition, which is a real positive. This approach helped him to provide me with valuable “input” and plenty of food for thought.
Chief Idea Officer Printivo Limited, Nigeria
What Bernd Zipper is doing for the online print industry and the global printing industry as a whole is awesome. Zipcon today has become a connection point for every decision maker and stakeholder in the industry. This is not just good for everyone, it was what the industry need at the moment.
CEO Styria Print GmbH, Austria
I regard Bernd Zipper as a very proficient and far-sighted online marketing go-to person. Given his experience and knowledge, his likable personality and optimism, he can point people and companies in the right business direction.
Dr. Gerd Dussler
CEO viaprinto, Germany
Without Bernd Zipper the online print industry would lack a figure of authority. He is the guy, who observes the market and brings the main players together – and his passionately felt objective is always to promote and enhance online print and e-business. Given his wealth of knowledge, we at viaprinto regard him as a valuable source of inspiration in the technology and best-practice strategy role he plays.
Business Development Screen Europe, The Netherlands
Bernd Zipper has a very good view and opinion on the fact that added value applications make the difference for Print- and Marketing Service Providers. I have been evangelizing added value applications for many years and therefore had a positive click with Bernd directly after our first meeting.
CEO Longo AG, Italy
New inspiration, specific strategy recommendations, substantiated methods and implementation examples: zipcon consulting played a significant advisory and mentoring role during Longo’s repositioning process, going about its work systematically, professionally and displaying astuteness and insight. We look forward to a great working relationship in the future too.
Prof. Frank Romano
Professor Emeritus RIT, USA
Bernd Zipper is a thinker. Bernd Zipper is a philosopher. Bernd Zipper is a person, who is taken technology and found the applications for. He has been an innovator, he was one of the first to see the applications of PDF. He was one of the first to see the applications of JDF. And then he was one of the first to understand and be passionate about web to print. Bernd Zipper is the person who is our guy into the future of the printing industry.
CEO HUTTER DRUCK GmbH & Co KG, Austria
We have been operating in the same business environment for more than ten years now and e-business print has been a major topic of discussion. We are convinced that you can rely on Bernd Zipper to provide substantiated insider knowledge and professional assistance in this new business segment.
CEO WDS Pertermann GmbH, Germany
Bernd Zipper is always a key asset. I not only value his vigilant gaze beyond the usual horizon, but his down-to-earthness above all, which gives the insane dynamism in our industry a structure that people can get a handle on.
CEO harder-online GmbH, Germany
In his blog articles he asks interesting questions and rubs salt into the wounds of the print industry without really mincing his words.
Head of Online Print Sales dierotationsdrucker.de, Germany
Always a good-humored and popular guy – a networker, who is at home in the online print world, who patently feels comfortable in this environment and is held in high esteem. In his presentations, which are liberally peppered with facts and figures and to some extent with provocative statements and challenges, he attempts to waken the print community from its deep slumber. I think the speed at which he delivers his presentations is his way of saying that time is of the essence!
Co-Founder and CEO helloprint, The Netherlands
Bernd Zipper is an icon in the European online print industry. As one of the few, Bernd is extremely well informed about the latest trends and facts and has a clear view on the future of the online printindustry, unlike others. Therefore, i highly recommend Bernd Zipper and Zipcon as a strategic partner.
CEO Druckhaus Weppert Schweinfurt GmbH, Germany
I have got to know Bernd Zipper as an all-rounder, who is very much at home on the stage. His visionary yet critical, yes sometimes even cynical presentations capture your imagination. He is able to articulate his e-business print, web-to-print and online print experience with clarity and precision.
Director On Demand Printing & Publishing Services Info Trends Ltd, United Kingdom
Few people have such a profound understanding of web-to-print and e-commerce as Bernd Zipper, and somebody, who can encapsulate their knowledge in terms that anyone can understand, is even rarer. A visit to the Online Print Symposium is highly recommended.
Senior Innovatieadviseur VIGC, Belgien
The way Bernd passionately talks in his publications about e-business print, is frankly inspiring. I see him as the reference in this field. The Belgian W2P.pro project takes many inspiration from the insights shared by Bernd.